{"id":883,"date":"2026-04-05T22:03:04","date_gmt":"2026-04-05T22:03:04","guid":{"rendered":"https:\/\/studio.himenedesign.uk\/dentalclinic\/?page_id=883"},"modified":"2026-04-05T22:06:23","modified_gmt":"2026-04-05T22:06:23","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/studio.himenedesign.uk\/dentalclinic\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n<p><strong>Last Updated: April 2026<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Who We Are<\/h3>\n\n\n\n<p><strong>Clinic Name:<\/strong> [YOUR CLINIC NAME]<br><strong>Address:<\/strong> [YOUR FULL ADDRESS]<br><strong>Email:<\/strong> [YOUR EMAIL]<br><strong>Phone:<\/strong> [YOUR PHONE]<br><strong>Data Controller:<\/strong> [YOUR CLINIC NAME]<br><strong>Data Protection Officer:<\/strong> [YOUR DPO NAME\/EMAIL or &#8220;Not appointed&#8221;]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. What Data We Collect<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personal information (name, address, phone, email)<\/li>\n\n\n\n<li>Medical\/dental records and treatment history<\/li>\n\n\n\n<li>NHS number (if NHS patient)<\/li>\n\n\n\n<li>Payment information (card details)<\/li>\n\n\n\n<li>Emergency contact details<\/li>\n\n\n\n<li>Website usage data (via cookies and analytics)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Legal Basis for Processing Your Data<\/h3>\n\n\n\n<p><strong>Contract Performance:<\/strong> We process your data to provide dental treatment and manage your appointments<\/p>\n\n\n\n<p><strong>Legal Obligation:<\/strong> We must keep records for NHS England and comply with GDC regulations<\/p>\n\n\n\n<p><strong>Legitimate Interest:<\/strong> We use your data to improve our services and communicate with you about your treatment<\/p>\n\n\n\n<p><strong>Consent:<\/strong> Where required, we obtain explicit consent before processing sensitive data<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Who We Share Your Data With<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NHS England (if you are an NHS patient)<\/li>\n\n\n\n<li>Referring dentists or specialists (with your consent)<\/li>\n\n\n\n<li>Insurance companies (if you claim on private insurance)<\/li>\n\n\n\n<li>Emergency services (in urgent situations)<\/li>\n\n\n\n<li>GDC and CQC (if they investigate complaints)<\/li>\n\n\n\n<li>Payment processors (to process payments)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. How Long We Keep Your Data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>NHS Records:<\/strong> 10 years after your final appointment<\/li>\n\n\n\n<li><strong>Private Records:<\/strong> 3 years after your final appointment<\/li>\n\n\n\n<li><strong>Website Analytics:<\/strong> Deleted according to Google Analytics retention settings<\/li>\n\n\n\n<li><strong>Email Communications:<\/strong> Kept until no longer needed for business purposes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Your Rights Under GDPR<\/h3>\n\n\n\n<p>You have the right to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Access:<\/strong> Request a copy of your personal data<\/li>\n\n\n\n<li><strong>Rectification:<\/strong> Ask us to correct inaccurate data<\/li>\n\n\n\n<li><strong>Erasure:<\/strong> Request deletion (subject to legal obligations)<\/li>\n\n\n\n<li><strong>Restrict:<\/strong> Limit how we use your data<\/li>\n\n\n\n<li><strong>Portability:<\/strong> Request your data in a portable format<\/li>\n\n\n\n<li><strong>Object:<\/strong> Object to how we process your data<\/li>\n\n\n\n<li><strong>Complain:<\/strong> Lodge a complaint with the ICO<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Cookies on Our Website<\/h3>\n\n\n\n<p>Our website uses cookies to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remember your login and preferences<\/li>\n\n\n\n<li>Track website usage (Google Analytics)<\/li>\n\n\n\n<li>Show relevant advertising (if applicable)<\/li>\n<\/ul>\n\n\n\n<p>See our <a href=\"\/cookie-policy\/\">Cookie Policy<\/a> for more information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Contact &amp; Complaints<\/h3>\n\n\n\n<p><strong>To exercise your rights or for data protection queries:<\/strong><br>Email: [YOUR EMAIL]<br>Phone: [YOUR PHONE]<\/p>\n\n\n\n<p><strong>Information Commissioner&#8217;s Office (ICO)<\/strong><br>Telephone: 0303 123 1113<br>Website: <a href=\"https:\/\/www.ico.org.uk\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ico.org.uk\/<\/a><\/p>\n\n\n\n<p><strong>&#x26a0;&#xfe0f; Important:<\/strong> This is a template. We recommend consulting the ICO website or a data protection specialist to ensure full GDPR compliance before publishing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Updated: April 2026 1. Who We Are Clinic Name: [YOUR CLINIC NAME]Address: [YOUR FULL ADDRESS]Email: [YOUR EMAIL]Phone: [YOUR PHONE]Data Controller: [YOUR CLINIC NAME]Data Protection Officer: [YOUR DPO NAME\/EMAIL or &#8220;Not appointed&#8221;] 2. What Data We Collect 3. Legal Basis for Processing Your Data Contract Performance: We process your data to provide dental treatment and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"show","_kad_post_layout":"narrow","_kad_post_sidebar_id":"","_kad_post_content_style":"boxed","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-883","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/studio.himenedesign.uk\/dentalclinic\/wp-json\/wp\/v2\/pages\/883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studio.himenedesign.uk\/dentalclinic\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/studio.himenedesign.uk\/dentalclinic\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/studio.himenedesign.uk\/dentalclinic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/studio.himenedesign.uk\/dentalclinic\/wp-json\/wp\/v2\/comments?post=883"}],"version-history":[{"count":3,"href":"https:\/\/studio.himenedesign.uk\/dentalclinic\/wp-json\/wp\/v2\/pages\/883\/revisions"}],"predecessor-version":[{"id":887,"href":"https:\/\/studio.himenedesign.uk\/dentalclinic\/wp-json\/wp\/v2\/pages\/883\/revisions\/887"}],"wp:attachment":[{"href":"https:\/\/studio.himenedesign.uk\/dentalclinic\/wp-json\/wp\/v2\/media?parent=883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}